Chenice Italy formulated the Color Keep products to maintain the vibrancy of color with a mild sulphate shampoo that does not remove the color while gently cleansing the hair and scalp. The shampoo and the mask put back essential oils needed and moisture to keep the color shiny, beautiful and vibrant. The mask is the perfect balance of restore and repair on a daily or weekly basis while being more gentle with a vibrant red or a delicate blonde.